Company profile
Channel Factory
We help brands find the right content, context, and audience on YouTube, social, and CTV at the right price.
- Industry
- Advertising Services
- Employees
- 812
- Headquarters
- City of Industry, California
- Founded
- 2010
- LinkedIn followers
- 43,877
- Office locations
- 20
Channel Factory company summary
Channel Factory is a company in the Advertising Services industry, headquartered in City of Industry, California, founded in 2010. On LinkedIn the company has around 812 employees and 43,877 followers. The company lists 20 office locations. Its listed specialties include Audience Analytics & Insights, Brand Safety, SaaS, marketingandadvertising, Digital Advertising.
What technology does Channel Factory use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About Channel Factory
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Specialties
Where is Channel Factory located?
Channel Factory lists 20 office locations.
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Frequently asked questions about Channel Factory
What does Channel Factory do?
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
How many employees does Channel Factory have?
Channel Factory has around 812 employees on LinkedIn.
Where is Channel Factory headquartered?
Channel Factory is headquartered in City of Industry, California.
Where does Channel Factory have offices?
Channel Factory lists 20 office locations, including City of Industry, California, US; Amsterdam, NL, NL; Chicago, Illinois, US; Copenhagen, DK, DK; Detroit, Michigan, US.
When was Channel Factory founded?
Channel Factory was founded in 2010.
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