Company profile

decision point

consumer research | advanced analytics | marketing strategy

Industry
Market Research
Employees
20
Headquarters
Madison, WI
Founded
2009
LinkedIn followers
869
Office locations
1

decision point company summary

decision point is a company in the Market Research industry, headquartered in Madison, WI, founded in 2009. On LinkedIn the company has around 20 employees and 869 followers. Its listed specialties include ethnographic research, consumer research, brand tracking, brand strategy, brand planning.

What technology does decision point use?

No technologies detected yet. Warmrank rechecks company websites on a rolling basis.

About decision point

decision point: your strategic partner for insight-driven growth. At decision point, we don’t just deliver research—we empower you to make bold, data-driven decisions with confidence. Whether you need to strengthen brand equity, launch innovative products or increase understanding of your target consumer, our tailored solutions ensure actionable insights. What sets us apart is our expertise and experience. We blend cutting-edge research methodologies with decades of experience to uncover what truly drives your audience. Our insights empower you to stay ahead in a competitive market by turning complex data into clear, actionable strategies. And having worked at companies like the ones we partner with, we understand the challenges firsthand. This unique perspective allows us to approach each project with an insider’s understanding and an outsider’s innovation, delivering solutions that resonate with your goals and culture. From designing the right methodology to socializing insights across your organization, we’re with you every step of the way. Need hands-on support? Our team can help implement research findings through strategic brand and marketing consulting. We also provide interim brand management and marketing services to increase your bandwidth or ensure business continuity when a team member is on leave. When you choose Decision Point, you gain more than an experienced research provider—you gain a dedicated partner invested in your success. Let's make smarter decisions, together. We work with clients across the U.S. and globally and within numerous industries including CPG, durable goods, financial, healthcare, and automotive.

Specialties

ethnographic researchconsumer researchbrand trackingbrand strategybrand planningproduct developmentconcept testinginnovation researchUX researchIn-depth Interviewsconjoint analysissegmentationpersona developmentmessage optimizationpricing studymessage testingshop-alongs

Where is decision point located?

decision point lists 1 location.

Madison, WI, USHQ
1512 Langley Lane

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Frequently asked questions about decision point

What does decision point do?

decision point: your strategic partner for insight-driven growth. At decision point, we don’t just deliver research—we empower you to make bold, data-driven decisions with confidence. Whether you need to strengthen brand equity, launch innovative products or increase understanding of your target consumer, our tailored solutions ensure actionable insights. What sets us apart is our expertise and experience. We blend cutting-edge research methodologies with decades of experience to uncover what truly drives your audience. Our insights empower you to stay ahead in a competitive market by turning complex data into clear, actionable strategies. And having worked at companies like the ones we partner with, we understand the challenges firsthand. This unique perspective allows us to approach each project with an insider’s understanding and an outsider’s innovation, delivering solutions that resonate with your goals and culture. From designing the right methodology to socializing insights across your organization, we’re with you every step of the way. Need hands-on support? Our team can help implement research findings through strategic brand and marketing consulting. We also provide interim brand management and marketing services to increase your bandwidth or ensure business continuity when a team member is on leave. When you choose Decision Point, you gain more than an experienced research provider—you gain a dedicated partner invested in your success. Let's make smarter decisions, together. We work with clients across the U.S. and globally and within numerous industries including CPG, durable goods, financial, healthcare, and automotive.

How many employees does decision point have?

decision point has around 20 employees on LinkedIn.

Where is decision point headquartered?

decision point is headquartered in Madison, WI.

When was decision point founded?

decision point was founded in 2009.

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