Company profile
First-ID
First-id, the first cross-Publishers 1st party identification solution.
- Industry
- Media and Telecommunications
- Employees
- 10
- Headquarters
- Issy-les-Moulineaux, Île-de-France
- Founded
- 2022
- LinkedIn followers
- 2,394
- Office locations
- 1
First-ID company summary
First-ID is a company in the Media and Telecommunications industry, headquartered in Issy-les-Moulineaux, Île-de-France, founded in 2022. On LinkedIn the company has around 10 employees and 2,394 followers. Its listed specialties include Média, publicité, tech, éditeurs, Digital.
What technology does First-ID use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About First-ID
The announced end of third-party cookies is prompting many publishers to rethink their advertising strategy. Currently - even before the future evolution of Chrome - publishers are already losing up to half of their advertising revenues on the Safari and Firefox environments. First-id, is a unique opportunity to get more value out of publishers audiences, whereas the current model, based on third-party cookies, does not value content creators. From now on, publishers will be able to regain control of their inventory thanks to a cross-publisher 1st party cookie that works on all browsers (Chrome, Safari, Firefox, etc.) and all environments. The solution has been successfully tested for several months on the brands of the Prisma Media group and Cerise Media. The benefits observed are multiple: - Significant increase in revenue from cookie third less inventories thanks to better identification, - 100% of the audience is cross-site addressable in the publisher's DMP, both for advertising and for personalisation, - The publisher's campaigns with its own data can target all Internet users, even on Safari and Firefox. The ambition of first.id is to put publishers back at the centre of the digital ecosystem by helping advertisers and agencies to easily identify their customers on media brands and thus support the creation of quality content.
Specialties
Where is First-ID located?
First-ID lists 1 location.
Compare companies similar to First-ID
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| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
First-ID first-id.fr | Media and Telecommunications | 10 | 2022 | Issy-les-Moulineaux, Île-de-France |
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 Electric Vehicle Info e-vehicleinfo.com | Media and Telecommunications | 76 | 2020 | Ahmedabad, Gujarat |
 Reporterre reporterre.net | Media and Telecommunications | 118 | 2013 | Paris, Île-de-France |
 Reason Why reasonwhy.es | Media and Telecommunications | 157 | 2012 | Madrid, Community of Madrid |
 Lonely Planet lonelyplanet.com | Media and Telecommunications | 796 | - | New York City, New York |
 MediaKind mediakind.com | Media and Telecommunications | 888 | - | Denver, Colorado |
 Vocento vocento.com | Media and Telecommunications | 610 | 2002 | Madrid, Madrid |
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Frequently asked questions about First-ID
What does First-ID do?
The announced end of third-party cookies is prompting many publishers to rethink their advertising strategy. Currently - even before the future evolution of Chrome - publishers are already losing up to half of their advertising revenues on the Safari and Firefox environments. First-id, is a unique opportunity to get more value out of publishers audiences, whereas the current model, based on third-party cookies, does not value content creators. From now on, publishers will be able to regain control of their inventory thanks to a cross-publisher 1st party cookie that works on all browsers (Chrome, Safari, Firefox, etc.) and all environments. The solution has been successfully tested for several months on the brands of the Prisma Media group and Cerise Media. The benefits observed are multiple: - Significant increase in revenue from cookie third less inventories thanks to better identification, - 100% of the audience is cross-site addressable in the publisher's DMP, both for advertising and for personalisation, - The publisher's campaigns with its own data can target all Internet users, even on Safari and Firefox. The ambition of first.id is to put publishers back at the centre of the digital ecosystem by helping advertisers and agencies to easily identify their customers on media brands and thus support the creation of quality content.
How many employees does First-ID have?
First-ID has around 10 employees on LinkedIn.
Where is First-ID headquartered?
First-ID is headquartered in Issy-les-Moulineaux, Île-de-France.
When was First-ID founded?
First-ID was founded in 2022.
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