Company profile

Fragrances of the World

Michael Edwards Fragrances of the World Fragrance Wheel, Family Classifications database and digital applications.

Industry
Retail Luxury Goods and Jewelry
Employees
8
Headquarters
Sydney, NSW
Founded
1982
LinkedIn followers
2,195
Office locations
2

Fragrances of the World company summary

Fragrances of the World is a company in the Retail Luxury Goods and Jewelry industry, headquartered in Sydney, NSW, founded in 1982. On LinkedIn the company has around 8 employees and 2,195 followers. The company lists 2 office locations. Its listed specialties include Fragrance Classifications and Fragrance Information.

What technology does Fragrances of the World use?

No technologies detected yet. Warmrank rechecks company websites on a rolling basis.

About Fragrances of the World

Regarded as the perfume experts’ expert, Michael Edwards’ dedication, devotion, knowledge, commitment and passion is unrivalled. His innovative contribution to the fragrance industry over the past three decades is momentous. In developing a guide for fragrance retailers in 1983, which categorised 323 fragrances, Michael made his first leap into what would become the industries ‘go to’ guide. His aim, “to make fragrance selection an exciting journey rather than a difficult chore,” changed fragrance vending forever. Fragrances of the World is now growing making it the industry’s most comprehensive reference. It remains the only independent and impartial guide, with Michael accepting no advertising or fees for fragrance listings. Edwards developed the Fragrance Wheel, an olfactory ‘map’ explaining relationships between 14 fragrance families. The wheel has since become a universal icon of perfume classification and essential selling tool. In 1996 Michael’s book, Perfume Legends: French Feminine Fragrances revealed the secret world of perfumery, instantly becoming a cult classic. It is now considered one of the most significant books written on modern perfumery. In 2005 Edwards introduced FragrancesoftheWorld.info - the only fragrance database that sorts and cross-references, more than 30,000 fragrances by classifications, pyramid and accord notes, perfumers and bottle designers, bottle images, house and corporate groups, gender, country, and year of launch. The online database offers such a wealthy source of information that the industry recognised Michael twice with the highly prestigious FiFi award for Technological Breakthrough. Today, Edwards is a nomad by necessity. He divides his time between Sydney, Paris and New York in order to stay abreast of the market, keep in touch with the avalanche of new launches - from just 130 in 1993 to more than 2,200 in 2017. Edwards and his team evaluate and classify every new fragrance and cross-check their classifications wit

Specialties

Fragrance Classifications and Fragrance Information

Where is Fragrances of the World located?

Fragrances of the World lists 2 office locations.

Sydney, NSW, AUHQ
PO Box 3014
BLAKEHURST, NSW, AU
18 Church St

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Frequently asked questions about Fragrances of the World

What does Fragrances of the World do?

Regarded as the perfume experts’ expert, Michael Edwards’ dedication, devotion, knowledge, commitment and passion is unrivalled. His innovative contribution to the fragrance industry over the past three decades is momentous. In developing a guide for fragrance retailers in 1983, which categorised 323 fragrances, Michael made his first leap into what would become the industries ‘go to’ guide. His aim, “to make fragrance selection an exciting journey rather than a difficult chore,” changed fragrance vending forever. Fragrances of the World is now growing making it the industry’s most comprehensive reference. It remains the only independent and impartial guide, with Michael accepting no advertising or fees for fragrance listings. Edwards developed the Fragrance Wheel, an olfactory ‘map’ explaining relationships between 14 fragrance families. The wheel has since become a universal icon of perfume classification and essential selling tool. In 1996 Michael’s book, Perfume Legends: French Feminine Fragrances revealed the secret world of perfumery, instantly becoming a cult classic. It is now considered one of the most significant books written on modern perfumery. In 2005 Edwards introduced FragrancesoftheWorld.info - the only fragrance database that sorts and cross-references, more than 30,000 fragrances by classifications, pyramid and accord notes, perfumers and bottle designers, bottle images, house and corporate groups, gender, country, and year of launch. The online database offers such a wealthy source of information that the industry recognised Michael twice with the highly prestigious FiFi award for Technological Breakthrough. Today, Edwards is a nomad by necessity. He divides his time between Sydney, Paris and New York in order to stay abreast of the market, keep in touch with the avalanche of new launches - from just 130 in 1993 to more than 2,200 in 2017. Edwards and his team evaluate and classify every new fragrance and cross-check their classifications wit

How many employees does Fragrances of the World have?

Fragrances of the World has around 8 employees on LinkedIn.

Where is Fragrances of the World headquartered?

Fragrances of the World is headquartered in Sydney, NSW.

Where does Fragrances of the World have offices?

Fragrances of the World lists 2 office locations, including Sydney, NSW, AU; BLAKEHURST, NSW, AU.

When was Fragrances of the World founded?

Fragrances of the World was founded in 1982.

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