Company profile
Groov
Your Gateway to Embedded B2B Finance
- Industry
- Financial Services
- Employees
- 4
- Headquarters
- Scotland, Edinburgh
- Founded
- 2021
- LinkedIn followers
- 949
- Office locations
- 2
Groov company summary
Groov is a company in the Financial Services industry, headquartered in Scotland, Edinburgh, founded in 2021. On LinkedIn the company has around 4 employees and 949 followers. The company lists 2 office locations. Its listed specialties include Alternate Finance Funding, finance Broking, embedded Lending, Embedded Finance, Payments.
What technology does Groov use?
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About Groov
Groov is the Embedded Merchant Finance-as-a-Service (EMFaaS) platform. We help brokers, lenders, platforms and financial institutions launch modern SME lending experiences in weeks — not months. Our modular platform includes: 🧩 Merchant Data Infrastructure 📊 Insights & forecasting engine 🤖 vCFO AI — automated financial analysis, credit insights & decision support ⚡ Embedded lending & capital orchestration 🌐 Multi-lender submission engine (API, portal & email) 🏷 White-label merchant experiences & funnels 🔁 Decline recycling, readvance detection & lifecycle automation Groov powers the entire digital lending journey — from merchant intake to OB, underwriting intelligence, lender matching, real-time offers, and ongoing financial monitoring. Whether you're a broker scaling volume, a lender modernising distribution, or a platform embedding finance, Groov provides the rails. Groov: The merchant finance operating system. Powered by automation. Enhanced by vCFO AI.
Specialties
Where is Groov located?
Groov lists 2 office locations.
Compare companies similar to Groov
More companies in Financial Services.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Groov wearegroov.io | Financial Services | 4 | 2021 | Scotland, Edinburgh |
 JPMorganChase jpmorganchase.com | Financial Services | 235,149 | - | New York, NY, US |
 Neovest jpmorgan.com | Financial Services | 85,869 | - | New York, NY |
 Goldman Sachs goldmansachs.com | Financial Services | 65,450 | - | New York, New York |
 Nubank nubank.com.br | Financial Services | 13,424 | - | São Paulo, SP |
 Citi citigroup.com | Financial Services | 189,594 | 1812 | New York, New York, US |
 Morgan Stanley morganstanley.com | Financial Services | 102,243 | - | New York, NY |
 American Express americanexpress.com | Financial Services | 96,853 | - | New York, NY, US |
 Deutsche Bank db.com | Financial Services | 82,282 | 1870 | Frankfurt am Main, Hessen |
 Wells Fargo wellsfargo.com | Financial Services | 240,197 | - | San Francisco, California, US |
 BlackRock blackrock.com | Financial Services | 34,152 | 1988 | New York, NY |
Frequently asked questions about Groov
What does Groov do?
Groov is the Embedded Merchant Finance-as-a-Service (EMFaaS) platform. We help brokers, lenders, platforms and financial institutions launch modern SME lending experiences in weeks — not months. Our modular platform includes: 🧩 Merchant Data Infrastructure 📊 Insights & forecasting engine 🤖 vCFO AI — automated financial analysis, credit insights & decision support ⚡ Embedded lending & capital orchestration 🌐 Multi-lender submission engine (API, portal & email) 🏷 White-label merchant experiences & funnels 🔁 Decline recycling, readvance detection & lifecycle automation Groov powers the entire digital lending journey — from merchant intake to OB, underwriting intelligence, lender matching, real-time offers, and ongoing financial monitoring. Whether you're a broker scaling volume, a lender modernising distribution, or a platform embedding finance, Groov provides the rails. Groov: The merchant finance operating system. Powered by automation. Enhanced by vCFO AI.
How many employees does Groov have?
Groov has around 4 employees on LinkedIn.
Where is Groov headquartered?
Groov is headquartered in Scotland, Edinburgh.
Where does Groov have offices?
Groov lists 2 office locations, including Scotland, Edinburgh, GB; London, London, GB.
When was Groov founded?
Groov was founded in 2021.
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