Company profile
IAB
IAB empowers the media and marketing industries to thrive in the digital economy.
- Industry
- Advertising Services
- Employees
- 736
- Headquarters
- New York, New York
- Founded
- 1996
- LinkedIn followers
- 129,101
- Office locations
- 1
IAB company summary
IAB is a company in the Advertising Services industry, headquartered in New York, New York, founded in 1996. On LinkedIn the company has around 736 employees and 129,101 followers. Its listed specialties include Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy.
What technology does IAB use?
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About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
Specialties
Where is IAB located?
IAB lists 1 location.
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|---|---|---|---|---|
IAB iab.com | Advertising Services | 736 | 1996 | New York, New York |
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Frequently asked questions about IAB
What does IAB do?
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
How many employees does IAB have?
IAB has around 736 employees on LinkedIn.
Where is IAB headquartered?
IAB is headquartered in New York, New York.
When was IAB founded?
IAB was founded in 1996.
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