Company profile
Olson Zaltman
Turning deep human understanding into clear business action.
- Industry
- Market Research
- Employees
- 42
- Headquarters
- Pittsburgh, PA
- Founded
- 1998
- LinkedIn followers
- 3,314
- Office locations
- 1
Olson Zaltman company summary
Olson Zaltman is a company in the Market Research industry, headquartered in Pittsburgh, PA, founded in 1998. On LinkedIn the company has around 42 employees and 3,314 followers. Its listed specialties include ZMET, deep consumer insights, neuromarketing, insight development, consulting.
What technology does Olson Zaltman use?
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About Olson Zaltman
Most business decisions don't fail because of a lack of data. They fail because of a lack of meaning. We go beneath the surface, into the unconscious forces that actually drive human behavior, and turn what we find into clear, decisive business strategy. Our method, ZMET® (Zaltman Metaphor Elicitation Technique), was developed by Professor Dr. Gerald Zaltman at Harvard Business School. In nearly 30 years, we've completed over 2,000 studies across 40 countries, drawing on neuroscience, cognitive psychology, anthropology, and sociology to uncover what people don't know they know. Because 95% of thought is unconscious, most research methods miss what matters most. We don't. We partner with leaders who value rigor, respect science, and trust human expertise over shortcuts. When it really matters, OZ makes human understanding your competitive advantage.
Specialties
Where is Olson Zaltman located?
Olson Zaltman lists 1 location.
Compare companies similar to Olson Zaltman
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| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Olson Zaltman olsonzaltman.com | Market Research | 42 | 1998 | Pittsburgh, PA |
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 Infiniti Research Ltd. infinitiresearch.com | Market Research | 585 | 2003 | London, London |
 Toluna tolunacorporate.com | Market Research | 3,223 | 2000 | London, England |
 Dynata dynata.com | Market Research | 4,735 | - | Shelton, Connecticut |
 Escalent escalent.co | Market Research | 1,322 | - | Livonia, MI |
 IRI iriworldwide.com | Market Research | 2,220 | - | Chicago, IL |
 Mintel mintel.com | Market Research | 1,632 | 1972 | London, England |
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Frequently asked questions about Olson Zaltman
What does Olson Zaltman do?
Most business decisions don't fail because of a lack of data. They fail because of a lack of meaning. We go beneath the surface, into the unconscious forces that actually drive human behavior, and turn what we find into clear, decisive business strategy. Our method, ZMET® (Zaltman Metaphor Elicitation Technique), was developed by Professor Dr. Gerald Zaltman at Harvard Business School. In nearly 30 years, we've completed over 2,000 studies across 40 countries, drawing on neuroscience, cognitive psychology, anthropology, and sociology to uncover what people don't know they know. Because 95% of thought is unconscious, most research methods miss what matters most. We don't. We partner with leaders who value rigor, respect science, and trust human expertise over shortcuts. When it really matters, OZ makes human understanding your competitive advantage.
How many employees does Olson Zaltman have?
Olson Zaltman has around 42 employees on LinkedIn.
Where is Olson Zaltman headquartered?
Olson Zaltman is headquartered in Pittsburgh, PA.
When was Olson Zaltman founded?
Olson Zaltman was founded in 1998.
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