Company profile
Original Minds
Original Minds is a Strategic Advisory Firm for Choice-Led Growth.
- Industry
- Business Consulting and Services
- Employees
- 1
- Headquarters
- New York, New York
- Founded
- 2025
- LinkedIn followers
- 293
- Office locations
- 1
Original Minds company summary
Original Minds is a company in the Business Consulting and Services industry, headquartered in New York, New York, founded in 2025. On LinkedIn the company has around 1 employees and 293 followers. Its listed specialties include strategy, intelligence, brand intelligence, foresight, private equity.
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About Original Minds
Original Minds® is a strategic intelligence company focused on Choice-Led Growth and value creation. We support brand-led companies and PE-backed portfolios by diagnosing relevance risk, growth constraints, and pricing power erosion before they materialize in EBITDA. Our work translates fragmented external signals into decision-grade insight that clarifies where growth is structurally available — and where it is not. -- Every business lives or dies by one thing: choice. People either choose you — or they don’t. Everything else is activity. Most leadership teams track growth obsessively. Very few understand what actually causes it. Growth doesn’t stall because execution fails. It stalls because choice has shifted — and the organization can’t see why. We are pioneering what we call Choice Theory™ — the psychology behind how value becomes relevance, relevance becomes choice, and choice becomes growth. We help leadership teams understand: • why people choose them today — and why they don’t • where relevance is drifting in their category • how external forces are reshaping value and demand • what must change to become the most relevant choice in their market At the core of our work is the Relevance Gap™ — the measurable distance between how people now form value and what brands actually deliver, signal, and stand for. When the gap widens, choice erodes. When it closes, growth accelerates. Our work sits at the intersection of: • behavioral science & decision psychology • cultural and category intelligence • brand and value strategy • AI-powered signal decoding We don’t predict the future. We explain the present well enough to act decisively. Original Minds exists to help leadership teams win the battle for choice — before growth is lost. If you’re responsible for growth, relevance, or category leadership — and want to become the most chosen option in your space — you’re in the right place.
Specialties
Where is Original Minds located?
Original Minds lists 1 location.
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Frequently asked questions about Original Minds
What does Original Minds do?
Original Minds® is a strategic intelligence company focused on Choice-Led Growth and value creation. We support brand-led companies and PE-backed portfolios by diagnosing relevance risk, growth constraints, and pricing power erosion before they materialize in EBITDA. Our work translates fragmented external signals into decision-grade insight that clarifies where growth is structurally available — and where it is not. -- Every business lives or dies by one thing: choice. People either choose you — or they don’t. Everything else is activity. Most leadership teams track growth obsessively. Very few understand what actually causes it. Growth doesn’t stall because execution fails. It stalls because choice has shifted — and the organization can’t see why. We are pioneering what we call Choice Theory™ — the psychology behind how value becomes relevance, relevance becomes choice, and choice becomes growth. We help leadership teams understand: • why people choose them today — and why they don’t • where relevance is drifting in their category • how external forces are reshaping value and demand • what must change to become the most relevant choice in their market At the core of our work is the Relevance Gap™ — the measurable distance between how people now form value and what brands actually deliver, signal, and stand for. When the gap widens, choice erodes. When it closes, growth accelerates. Our work sits at the intersection of: • behavioral science & decision psychology • cultural and category intelligence • brand and value strategy • AI-powered signal decoding We don’t predict the future. We explain the present well enough to act decisively. Original Minds exists to help leadership teams win the battle for choice — before growth is lost. If you’re responsible for growth, relevance, or category leadership — and want to become the most chosen option in your space — you’re in the right place.
How many employees does Original Minds have?
Original Minds has around 1 employees on LinkedIn.
Where is Original Minds headquartered?
Original Minds is headquartered in New York, New York.
When was Original Minds founded?
Original Minds was founded in 2025.
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