Company profile
Pathformance
Empowering brands & agencies with our integrated platform for retail media, measurement, audience, and media deployment
- Industry
- Advertising Services
- Employees
- 14
- Headquarters
- Naples, Florida
- Founded
- 2019
- LinkedIn followers
- 2,086
- Office locations
- 1
Pathformance company summary
Pathformance is a company in the Advertising Services industry, headquartered in Naples, Florida, founded in 2019. On LinkedIn the company has around 14 employees and 2,086 followers. Its listed specialties include Marketing Technology, Shopper Marketing, Digital, Digital Marketing, CPG.
What technology does Pathformance use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About Pathformance
Pathformance, a Komerz company, makes marketing measurement simple, transparent, and actionable. Pathformance was founded because we knew there was more to CPG marketing than what was out there. The search for reliable data, better outcomes, and consistent measurement led us to create a better way to serve brand marketers and AdTech partners. We see our team as an extension of your team. We value gratitude, service, collaboration, innovation, and creativity. Our Platform, PathX, unifies retail media, measurement, audience, and media deployment, helping brands, agencies, and AdTech partners understand what’s working and where to optimize next. We deliver independent, standardized sales lift measurement that connects media exposure directly to purchase behavior and proves true marketing impact. With over 27B impressions measured, $261M in media budget analyzed, and $1.9B in incremental sales driven, Pathformance is redefining what success looks like for commerce marketing. As active members of the DPAA and the Path to Purchase Institute, we stay closely aligned with evolving industry standards and best practices across retail media and commerce marketing. From real-time, SKU-level analytics to always-on campaign insights, Pathformance helps marketers unlock their data’s full potential to drive smarter strategies, stronger ROI, and sustained growth.
Specialties
Where is Pathformance located?
Pathformance lists 1 location.
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Frequently asked questions about Pathformance
What does Pathformance do?
Pathformance, a Komerz company, makes marketing measurement simple, transparent, and actionable. Pathformance was founded because we knew there was more to CPG marketing than what was out there. The search for reliable data, better outcomes, and consistent measurement led us to create a better way to serve brand marketers and AdTech partners. We see our team as an extension of your team. We value gratitude, service, collaboration, innovation, and creativity. Our Platform, PathX, unifies retail media, measurement, audience, and media deployment, helping brands, agencies, and AdTech partners understand what’s working and where to optimize next. We deliver independent, standardized sales lift measurement that connects media exposure directly to purchase behavior and proves true marketing impact. With over 27B impressions measured, $261M in media budget analyzed, and $1.9B in incremental sales driven, Pathformance is redefining what success looks like for commerce marketing. As active members of the DPAA and the Path to Purchase Institute, we stay closely aligned with evolving industry standards and best practices across retail media and commerce marketing. From real-time, SKU-level analytics to always-on campaign insights, Pathformance helps marketers unlock their data’s full potential to drive smarter strategies, stronger ROI, and sustained growth.
How many employees does Pathformance have?
Pathformance has around 14 employees on LinkedIn.
Where is Pathformance headquartered?
Pathformance is headquartered in Naples, Florida.
When was Pathformance founded?
Pathformance was founded in 2019.
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