Company profile
Prima
Great experience, great price.
- Industry
- Insurance
- Employees
- 2,233
- Headquarters
- Milano, Lombardia
- Founded
- 2015
- LinkedIn followers
- 93,659
- Office locations
- 5
Prima company summary
Prima is a company in the Insurance industry, headquartered in Milano, Lombardia, founded in 2015. On LinkedIn the company has around 2,233 employees and 93,659 followers. Warmrank detected 30 technologies across 19 categories on helloprima.com, including Amazon SES, Amazon Web Services, Atlassian. The company lists 5 office locations. Its listed specialties include Insurance, Insurtech, Online, Technology.
What technology does Prima use?
Warmrank detected 30 technologies on helloprima.com, last checked July 2026. Click any tool to see other companies that use it.
DocuSign
Open Graph
PWA
Webpack
Contentsquare
Google Analytics
Vercel Analytics
Sanity
Sanity.io
Next.js
React
Amazon Web Services
Vercel
Google Workspace
Microsoft 365Artificial Intelligence
CDN
CloudflareContainers
DockerCookie compliance
CookiebotDigital asset management
DropboxDocumentation
Zendesk
Amazon SESShow 6 more technologiesShow fewer technologies
Page builders
NotionProgramming languages
Node.jsSecurity
SSL/TLS certificate authorities
Let's EncryptTag managers
Google Tag ManagerUI frameworks
Radix UIAbout Prima
Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities. Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy. The Carlyle Group joined the shareholder base in 2022. All of these investors exited in November 2025, when Prima became part of the AXA Group. In 2021, Prima launched its Home and Family product and began its journey to become a single point of reference for customers looking to purchase insurance products. In 2022, Prima started its international expansion. Today, we have a team of over 100 professionals in London and more than 90 in Madrid, supporting growth in the UK and Spanish markets. 💻 https://www.prima.it 💻 https://www.helloprima.co.uk 💻 https://www.helloprima.es/
Specialties
Where is Prima located?
Prima lists 5 office locations.
Compare companies similar to Prima
More companies in Insurance.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Prima helloprima.com | Insurance | 2,233 | 2015 | Milano, Lombardia |
 Bradesco Seguros bradescoseguros.com.br | Insurance | 10,312 | - | São Paulo, SP |
 AXA axa.com | Insurance | 149,270 | - | Paris, FR |
 Porto porto.vc | Insurance | 24,417 | 1945 | Sao Paulo, SP |
 Mapfre mapfre.com | Insurance | 39,181 | - | Majadahonda, Community of Madrid |
 Zurich Insurance zurich.com | Insurance | 49,067 | - | Zurich, Zurich |
 MetLife metlife.com | Insurance | 44,964 | - | New York, NY |
 AIG aig.com | Insurance | 27,637 | - | New York, NY |
 Marsh Risk marsh.com | Insurance | 23,480 | - | New York, New York |
 Harris Rothenberg International humana.com | Insurance | 48,587 | - | Louisville, Kentucky |
 SulAmérica sulamerica.com.br | Insurance | 7,701 | 1895 | São Paulo, São Paulo |
Frequently asked questions about Prima
What does Prima do?
Launched in 2015, by 2020 Prima had become the leader in Italy’s online motor insurance market, redesigning and digitalising the entire insurance value chain and building its proprietary technology platforms from the ground up, based on a cutting-edge stack and advanced data analytics capabilities. Prima was backed by some of the world’s most prestigious financial institutions. Goldman Sachs and The Blackstone Group invested in 2018, in what was at the time the largest venture capital round ever raised in Italy. The Carlyle Group joined the shareholder base in 2022. All of these investors exited in November 2025, when Prima became part of the AXA Group. In 2021, Prima launched its Home and Family product and began its journey to become a single point of reference for customers looking to purchase insurance products. In 2022, Prima started its international expansion. Today, we have a team of over 100 professionals in London and more than 90 in Madrid, supporting growth in the UK and Spanish markets. 💻 https://www.prima.it 💻 https://www.helloprima.co.uk 💻 https://www.helloprima.es/
What technology does Prima use?
Warmrank detected 30 technologies on helloprima.com, including Amazon SES, Amazon Web Services, Atlassian, Cloudflare, Contentsquare, Cookiebot, Docker, DocuSign.
How many employees does Prima have?
Prima has around 2,233 employees on LinkedIn.
Where is Prima headquartered?
Prima is headquartered in Milano, Lombardia.
Where does Prima have offices?
Prima lists 5 office locations, including Milano, Lombardia, IT; London, England SE1 9LS, GB; Madrid, 28010, ES; Manchester, England M3 7FB, GB; Rome, Latium, IT.
When was Prima founded?
Prima was founded in 2015.
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