Company profile
SIMILE
SIMILE is a partnership between Olson Zaltman and DeriveOne to co-develop dual-system market research tools and methods.
- Industry
- Market Research
- Employees
- 8
- Headquarters
- Seattle, Washington
- Founded
- 2019
- LinkedIn followers
- 82
- Office locations
- 1
SIMILE company summary
SIMILE is a company in the Market Research industry, headquartered in Seattle, Washington, founded in 2019. On LinkedIn the company has around 8 employees and 82 followers. Its listed specialties include Market Research, Neuroscience, Quantitative Research, Deep Metaphors, Consumer Behavior.
What technology does SIMILE use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About SIMILE
Decoding what actually drives consumer behavior is a challenge. Metaphors help us crack the code of the unconscious mind by revealing consumers' deepest thoughts, feelings and desires. SIMILE leverages the power of metaphor to uncover rich, actionable insights that illuminate the unconscious mind - which drives 95% of our behaviors, beliefs and decisions. Traditional quantitative methods typically fail to capture the depths of unconscious thought, resulting in data that seems useful but doesn’t actually work. So we created SIMILE, an unconscious tool for strategic metaphor measurement that can be used on its own, or integrated with existing studies and surveys. Combining the cutting-edge System 1 analytics with over two decades of psychological research, SIMILE blends the scalability and precision of quant and the revelatory power of Deep Metaphors™ to deliver insights that are strategic and inspiring. SIMILE gets deeper than other quant tools on the market to understand your customers through metaphors. Example use cases include: - Illuminating different segment and audience attitudes - Researching communications, advertising and claims - Bringing innovation, product and packaging benefits to life - Integration into brand trackers and quantitative methods
Specialties
Where is SIMILE located?
SIMILE lists 1 location.
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|---|---|---|---|---|
SIMILE projectsimile.com | Market Research | 8 | 2019 | Seattle, Washington |
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Frequently asked questions about SIMILE
What does SIMILE do?
Decoding what actually drives consumer behavior is a challenge. Metaphors help us crack the code of the unconscious mind by revealing consumers' deepest thoughts, feelings and desires. SIMILE leverages the power of metaphor to uncover rich, actionable insights that illuminate the unconscious mind - which drives 95% of our behaviors, beliefs and decisions. Traditional quantitative methods typically fail to capture the depths of unconscious thought, resulting in data that seems useful but doesn’t actually work. So we created SIMILE, an unconscious tool for strategic metaphor measurement that can be used on its own, or integrated with existing studies and surveys. Combining the cutting-edge System 1 analytics with over two decades of psychological research, SIMILE blends the scalability and precision of quant and the revelatory power of Deep Metaphors™ to deliver insights that are strategic and inspiring. SIMILE gets deeper than other quant tools on the market to understand your customers through metaphors. Example use cases include: - Illuminating different segment and audience attitudes - Researching communications, advertising and claims - Bringing innovation, product and packaging benefits to life - Integration into brand trackers and quantitative methods
How many employees does SIMILE have?
SIMILE has around 8 employees on LinkedIn.
Where is SIMILE headquartered?
SIMILE is headquartered in Seattle, Washington.
When was SIMILE founded?
SIMILE was founded in 2019.
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