Company profile
Pure Fishing
Pure Fishing is a collection of the world's best known fishing brands focused on meeting the needs of modern anglers.
- Industry
- Sporting Goods Manufacturing
- Employees
- 1,722
- Headquarters
- Columbia, SC
- LinkedIn followers
- 45,063
- Office locations
- 1
Pure Fishing company summary
Pure Fishing is a company in the Sporting Goods Manufacturing industry, headquartered in Columbia, SC. On LinkedIn the company has around 1,722 employees and 45,063 followers. Warmrank detected 28 technologies across 16 categories on purefishing.com, including Adobe Fonts, Anthropic, Apple Pay.
What technology does Pure Fishing use?
Warmrank detected 28 technologies on purefishing.com, last checked July 2026. Click any tool to see other companies that use it.
Font scripts
Adobe Fonts
Google Font API
TypekitMiscellaneous
DocuSign
HTTP/3
Open Graph
Apple Pay
PayPal
Venmo
AnthropicEcommerce
Cart Functionality
Shopify
Swiper
core-jsReviews
Klaviyo Reviews
Okendo
Apple iCloud Mail
Microsoft 365Analytics
Microsoft ClarityCDN
Cloudflare
MailjetShow 4 more technologiesShow fewer technologies
JavaScript frameworks
RxJSMarketing automation
KlaviyoSSL/TLS certificate authorities
Let's EncryptSurveys
QualtricsAbout Pure Fishing
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives. Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.
Where is Pure Fishing located?
Pure Fishing lists 1 location.
Compare companies similar to Pure Fishing
More companies in Sporting Goods Manufacturing.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Pure Fishing purefishing.com | Sporting Goods Manufacturing | 1,722 | - | Columbia, SC |
 Decathlon decathlon-united.media | Sporting Goods Manufacturing | 41,942 | - | Villeneuve-d'Ascq, LILLE |
 New Balance newbalance.com | Sporting Goods Manufacturing | 11,656 | 1906 | Brighton, MA |
 DECATHLON FRANCE decathlon.fr | Sporting Goods Manufacturing | 27,310 | 1976 | Villeneuve-d'Ascq, Hauts-de-France |
 TaylorMade Golf Company taylormadegolf.com | Sporting Goods Manufacturing | 2,219 | 1979 | Carlsbad, California |
 Mammut Sports Group AG mammut.com | Sporting Goods Manufacturing | 598 | 1862 | Seon, Aargau |
 BERETTA beretta.com | Sporting Goods Manufacturing | 629 | 1526 | Gardone Val Trompia, Brescia, Lombardy |
 SPRINTER sprintersports.com | Sporting Goods Manufacturing | 3,732 | - | Alicante, Alicante |
 Cannondale cannondale.com | Sporting Goods Manufacturing | 616 | - | Wilton, CT |
 Grupo Dass grupodass.com | Sporting Goods Manufacturing | 8,664 | 1979 | Ivoti, Rio Grande do Sul |
 Wilson Sporting Goods Co. wilson.com | Sporting Goods Manufacturing | 1,873 | 1914 | Chicago, Illinois |
Frequently asked questions about Pure Fishing
What does Pure Fishing do?
With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing is the leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren, and Ugly Stik. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish. Our Commitment to Excellence at Pure Fishing: At Pure Fishing, we are committed to more than just making world-class fishing gear. We are dedicated to creating a positive impact on our employees, customers, communities, and the environment. Our promise is to: Empower Our Team: We foster a culture where every voice is valued and innovation thrives. Sustainability: We’re dedicated to preserving our waters and wildlife for future generations. Customer-Centric Innovation: Our focus is on continuously improving to meet the evolving needs of anglers. Together, we’re building a future where passion and purpose come together. Join us in our commitment to excellence, every day.
What technology does Pure Fishing use?
Warmrank detected 28 technologies on purefishing.com, including Adobe Fonts, Anthropic, Apple Pay, Apple iCloud Mail, Cart Functionality, Cloudflare, DocuSign, Google Font API.
How many employees does Pure Fishing have?
Pure Fishing has around 1,722 employees on LinkedIn.
Where is Pure Fishing headquartered?
Pure Fishing is headquartered in Columbia, SC.
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