Company profile
Rhiza, A Nielsen Company
- Industry
- Software Development
- Employees
- 3
- Headquarters
- Pittsburgh, PA
- Founded
- 2008
- LinkedIn followers
- 593
- Office locations
- 1
Rhiza, A Nielsen Company company summary
Rhiza, A Nielsen Company is a company in the Software Development industry, headquartered in Pittsburgh, PA, founded in 2008. On LinkedIn the company has around 3 employees and 593 followers. Its listed specialties include mapping, web-based maps, analytics, crowdsourcing, crowd sourcing.
What technology does Rhiza, A Nielsen Company use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About Rhiza, A Nielsen Company
As of Feb 23, 2017, Rhiza has been acquired by Nielsen. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness. Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian. Rhiza for Media’s product suite helps ad salespeople and researchers in cable, broadcast, digital and mobile advertising by allowing them to quickly and easily create advertiser-specific data- driven sales presentations that can be presented in a browser or in Powerpoint. Rhiza supports marketers at national brands by bringing all of their research assets into a single analytics platform, enabling them to focus their research on finding new customers and optimizing campaigns. Strong opportunities exist for expansion of existing tools to help with audience engagement, customer analytics, salesforce effectiveness and predictive analytics. Rhiza’s target customers are major media companies and national brands, who together fuel the $157b of annual advertising spending in the U.S. The product is sold on an enterprise scale with a SaaS delivery model, based on annual subscriptions.
Specialties
Where is Rhiza, A Nielsen Company located?
Rhiza, A Nielsen Company lists 1 location.
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Frequently asked questions about Rhiza, A Nielsen Company
What does Rhiza, A Nielsen Company do?
As of Feb 23, 2017, Rhiza has been acquired by Nielsen. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising. Marketers use Rhiza to optimize hyper-targeted media buys and track campaign effectiveness. Rhiza's flagship product, Rhiza for Media, is being used by a rapidly growing list of major media customers, including Comcast, Univision, Cox Media and Experian. Rhiza for Media’s product suite helps ad salespeople and researchers in cable, broadcast, digital and mobile advertising by allowing them to quickly and easily create advertiser-specific data- driven sales presentations that can be presented in a browser or in Powerpoint. Rhiza supports marketers at national brands by bringing all of their research assets into a single analytics platform, enabling them to focus their research on finding new customers and optimizing campaigns. Strong opportunities exist for expansion of existing tools to help with audience engagement, customer analytics, salesforce effectiveness and predictive analytics. Rhiza’s target customers are major media companies and national brands, who together fuel the $157b of annual advertising spending in the U.S. The product is sold on an enterprise scale with a SaaS delivery model, based on annual subscriptions.
How many employees does Rhiza, A Nielsen Company have?
Rhiza, A Nielsen Company has around 3 employees on LinkedIn.
Where is Rhiza, A Nielsen Company headquartered?
Rhiza, A Nielsen Company is headquartered in Pittsburgh, PA.
When was Rhiza, A Nielsen Company founded?
Rhiza, A Nielsen Company was founded in 2008.
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