Company profile
RIES | Positioning Strategy & Consulting
RIES | Positioning Pioneers | Strategy & Consulting
- Industry
- Business Consulting and Services
- Employees
- 39
- Headquarters
- Atlanta, Georgia
- Founded
- 1963
- LinkedIn followers
- 2,984
- Office locations
- 2
RIES | Positioning Strategy & Consulting company summary
RIES | Positioning Strategy & Consulting is a company in the Business Consulting and Services industry, headquartered in Atlanta, Georgia, founded in 1963. On LinkedIn the company has around 39 employees and 2,984 followers. The company lists 2 office locations. Its listed specialties include Consulting, Branding, Positioning, Marketing, Public Relations.
What technology does RIES | Positioning Strategy & Consulting use?
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About RIES | Positioning Strategy & Consulting
RIES: Positioning Pioneers. Al Ries founded his first agency in RCC (Ries Cappiello Colwell) in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 6 million copies. Al & Laura have written several books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, and Positioning in the 21st Century. Laura Ries is the author of Visual Hammer, Battlecry and her latest book The Strategic Enemy published by Wiley, Sept 2025.
Specialties
Where is RIES | Positioning Strategy & Consulting located?
RIES | Positioning Strategy & Consulting lists 2 office locations.
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Frequently asked questions about RIES | Positioning Strategy & Consulting
What does RIES | Positioning Strategy & Consulting do?
RIES: Positioning Pioneers. Al Ries founded his first agency in RCC (Ries Cappiello Colwell) in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm. Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years. In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 6 million copies. Al & Laura have written several books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, and Positioning in the 21st Century. Laura Ries is the author of Visual Hammer, Battlecry and her latest book The Strategic Enemy published by Wiley, Sept 2025.
How many employees does RIES | Positioning Strategy & Consulting have?
RIES | Positioning Strategy & Consulting has around 39 employees on LinkedIn.
Where is RIES | Positioning Strategy & Consulting headquartered?
RIES | Positioning Strategy & Consulting is headquartered in Atlanta, Georgia.
Where does RIES | Positioning Strategy & Consulting have offices?
RIES | Positioning Strategy & Consulting lists 2 office locations, including Atlanta, Georgia, US; Shanghai, Pudong, CN.
When was RIES | Positioning Strategy & Consulting founded?
RIES | Positioning Strategy & Consulting was founded in 1963.
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