Company profile
Strata Insights: Brand Economists
MONEYBALL your brand. Prove, Predict & Amplify Revenue Contribution Through Brand.
- Industry
- Business Consulting and Services
- Employees
- 3
- Headquarters
- Toronto, ON
- Founded
- 2015
- LinkedIn followers
- 302
- Office locations
- 2
Strata Insights: Brand Economists company summary
Strata Insights: Brand Economists is a company in the Business Consulting and Services industry, headquartered in Toronto, ON, founded in 2015. On LinkedIn the company has around 3 employees and 302 followers. The company lists 2 office locations. Its listed specialties include Brand Economics, Brand Strategy, Business Strategy, Brand Revenue Modeling, Brand Valuation.
What technology does Strata Insights: Brand Economists use?
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About Strata Insights: Brand Economists
Strata answers the question: What is the ROI on my brand experience investments, and what could improve it? Brand gets relegated to the Goodwill bucket and that bucket is a hodgepodge of intangible and frequently unmeasurable assets. With over 90% of the S&P 500's value attributable to intangible assets, it is paramount that businesses find better ways to measure and optimize their brand experience strategies holistically, not campaign by campaign. However business and brand measurement practices are done in silos, creating a barrier for more accurate analysis and business forecasting. Brand metrics do not include financial quantification and only measure Marketing’s impact. As Brand Economists, we take an industry- and enterprise-wide approach to assess all resources affecting brand performance. Not just marketing but also sales, finance, operations, HR, distribution, investor relations and customer care. We pair non-financial metrics with financial metrics to explain business results, connecting investment to perceptions, perceptions to behavior, and behavior to financial outcomes. We developed a rigorous AI & HI methodology for calculating, benchmarking, modeling and predicting ROI on all brand investments, aptly named Brand Economics. This is just a sample of what we can answer: 1. Provide statistically-based insights as to how Brand is impacting your bottom line. 2. Quantify the financial upside and downside to various Brand investments. 3. Measure how influential marketing is versus other organizational activities that impact Brand. 4. Calculate the return of brand investments to improve forecasting and manage performance expectations internally and among shareholders. For more information visit www.stratainsights.com or check out our explainer video. https://www.youtube.com/watch?v=pKutNXI9jdM&t=123s
Specialties
Where is Strata Insights: Brand Economists located?
Strata Insights: Brand Economists lists 2 office locations.
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Frequently asked questions about Strata Insights: Brand Economists
What does Strata Insights: Brand Economists do?
Strata answers the question: What is the ROI on my brand experience investments, and what could improve it? Brand gets relegated to the Goodwill bucket and that bucket is a hodgepodge of intangible and frequently unmeasurable assets. With over 90% of the S&P 500's value attributable to intangible assets, it is paramount that businesses find better ways to measure and optimize their brand experience strategies holistically, not campaign by campaign. However business and brand measurement practices are done in silos, creating a barrier for more accurate analysis and business forecasting. Brand metrics do not include financial quantification and only measure Marketing’s impact. As Brand Economists, we take an industry- and enterprise-wide approach to assess all resources affecting brand performance. Not just marketing but also sales, finance, operations, HR, distribution, investor relations and customer care. We pair non-financial metrics with financial metrics to explain business results, connecting investment to perceptions, perceptions to behavior, and behavior to financial outcomes. We developed a rigorous AI & HI methodology for calculating, benchmarking, modeling and predicting ROI on all brand investments, aptly named Brand Economics. This is just a sample of what we can answer: 1. Provide statistically-based insights as to how Brand is impacting your bottom line. 2. Quantify the financial upside and downside to various Brand investments. 3. Measure how influential marketing is versus other organizational activities that impact Brand. 4. Calculate the return of brand investments to improve forecasting and manage performance expectations internally and among shareholders. For more information visit www.stratainsights.com or check out our explainer video. https://www.youtube.com/watch?v=pKutNXI9jdM&t=123s
How many employees does Strata Insights: Brand Economists have?
Strata Insights: Brand Economists has around 3 employees on LinkedIn.
Where is Strata Insights: Brand Economists headquartered?
Strata Insights: Brand Economists is headquartered in Toronto, ON.
Where does Strata Insights: Brand Economists have offices?
Strata Insights: Brand Economists lists 2 office locations, including Toronto, ON M8Z 1S7, CA; New York, New York, US.
When was Strata Insights: Brand Economists founded?
Strata Insights: Brand Economists was founded in 2015.
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