Company profile

TRA

The art of knowing people.

Industry
Market Research
Employees
262
Headquarters
Auckland
Founded
2007
Office locations
3

TRA company summary

TRA is a company in the Market Research industry, headquartered in Auckland, founded in 2007. On LinkedIn the company has around 262 employees. The company lists 3 office locations. Its listed specialties include Market Research, Data Analytics, Strategy, Design, insights.

What technology does TRA use?

No technologies detected yet. Warmrank rechecks company websites on a rolling basis.

About TRA

Winner: Excellence in Global Research ESOMAR 2025 Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024 Most research tells you what's easy to measure – the insights in plain sight. The art is in knowing what to look for and how to interpret it. At The Research Agency (TRA), we layer six disciplines – culture, behavioural science, brand strategy and tracking, communications, customer experience, and innovation – with advanced technology to reveal the uncommon truths driving human behaviour. Our ground-breaking TRA Tracking program combines always-on data access through self-service dashboards and Arti, a generative AI assistant, with human expertise to transform data into strategic direction. With The Research Agency, you get insights your competitors miss and findings specific enough to act on. The art of knowing people.

Specialties

Market ResearchData AnalyticsStrategyDesigninsightscustomer experiencecultural strategyethnographyEmployee experiencequalitative researchquantitative researchBrand trackingResearchbehaviour changebehavioural scienceadvertising effectivenesscommunicationsbrand measurement

Where is TRA located?

TRA lists 3 office locations.

Auckland, 1010, NZHQ
Level 4, 106-108 Quay St, Britomart
South Melbourne, Victoria, AU
The Commons, 54 Wellington St, Collingwood
Sydney, NSW, AU
Level 1, 270 Devonshire Street, Surry Hills

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Frequently asked questions about TRA

What does TRA do?

Winner: Excellence in Global Research ESOMAR 2025 Winner: Research Agency of the Year (AU/NZ) B&T Awards, 2024 Most research tells you what's easy to measure – the insights in plain sight. The art is in knowing what to look for and how to interpret it. At The Research Agency (TRA), we layer six disciplines – culture, behavioural science, brand strategy and tracking, communications, customer experience, and innovation – with advanced technology to reveal the uncommon truths driving human behaviour. Our ground-breaking TRA Tracking program combines always-on data access through self-service dashboards and Arti, a generative AI assistant, with human expertise to transform data into strategic direction. With The Research Agency, you get insights your competitors miss and findings specific enough to act on. The art of knowing people.

How many employees does TRA have?

TRA has around 262 employees on LinkedIn.

Where is TRA headquartered?

TRA is headquartered in Auckland.

Where does TRA have offices?

TRA lists 3 office locations, including Auckland, 1010, NZ; South Melbourne, Victoria, AU; Sydney, NSW, AU.

When was TRA founded?

TRA was founded in 2007.

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