Company profile
Toya
Roblox-native creators and measurement pioneers - building experiences and the intelligence that makes them perform
- Industry
- Computer Games
- Employees
- 31
- Headquarters
- Tel-Aviv, Tel-Aviv District
- LinkedIn followers
- 1,971
- Office locations
- 1
Toya company summary
Toya is a company in the Computer Games industry, headquartered in Tel-Aviv, Tel-Aviv District. On LinkedIn the company has around 31 employees and 1,971 followers.
What technology does Toya use?
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About Toya
Toya is building the measurement infrastructure for brands and creators through PlayTiger, its AI-powered analytics and attribution platform for Roblox. After more than a decade building games, communities, and branded experiences across user-generated content platforms, Toya created PlayTiger to solve one of the industry's biggest challenges: understanding what players actually experience. The platform combines AI, gameplay analytics, and cross-channel attribution to measure attention, sentiment, player behavior, and campaign effectiveness - moving beyond traditional metrics such as impressions, visits, and playtime. As brands increasingly invest in interactive experiences, PlayTiger provides the intelligence layer that helps marketers and creators understand what players notice, discuss, remember, and engage with. By transforming millions of gameplay interactions into actionable insights, the platform brings the accountability and measurement expected from modern digital media to immersive environments. With teams across Europe and North America, Toya combines expertise in gaming, artificial intelligence, advertising technology, and data engineering to define the future of measurement for immersive media.
Where is Toya located?
Toya lists 1 location.
Compare companies similar to Toya
More companies in Computer Games.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Toya playtiger.gg | Computer Games | 31 | - | Tel-Aviv, Tel-Aviv District |
 Riot Games riotgames.com | Computer Games | 8,203 | 2006 | Los Angeles, CA, US |
 Ubisoft ubisoftgroup.com | Computer Games | 21,266 | 1986 | Saint-Mandé, Île-de-France |
 Nintendo nintendo.com | Computer Games | 7,715 | 1980 | Redmond, Washington |
 Epic Games epicgames.com | Computer Games | 11,848 | - | Cary, NC |
 Rockstar Games rockstargames.com | Computer Games | 4,982 | - | New York, New York |
 Gameloft gameloft.com | Computer Games | 3,952 | - | Paris, Paris |
 Naughty Dog naughtydog.com | Computer Games | 1,199 | - | Santa Monica, CA |
 2K 2k.com | Computer Games | 3,064 | - | Novato, California |
 Hitmarker | Gaming Jobs hitmarker.net | Computer Games | 73 | 2017 | Newcastle upon Tyne, Tyne and Wear |
 Games Jobs Direct gamesjobsdirect.com | Computer Games | 260 | 2011 | Rotherham, South Yorkshire |
Frequently asked questions about Toya
What does Toya do?
Toya is building the measurement infrastructure for brands and creators through PlayTiger, its AI-powered analytics and attribution platform for Roblox. After more than a decade building games, communities, and branded experiences across user-generated content platforms, Toya created PlayTiger to solve one of the industry's biggest challenges: understanding what players actually experience. The platform combines AI, gameplay analytics, and cross-channel attribution to measure attention, sentiment, player behavior, and campaign effectiveness - moving beyond traditional metrics such as impressions, visits, and playtime. As brands increasingly invest in interactive experiences, PlayTiger provides the intelligence layer that helps marketers and creators understand what players notice, discuss, remember, and engage with. By transforming millions of gameplay interactions into actionable insights, the platform brings the accountability and measurement expected from modern digital media to immersive environments. With teams across Europe and North America, Toya combines expertise in gaming, artificial intelligence, advertising technology, and data engineering to define the future of measurement for immersive media.
How many employees does Toya have?
Toya has around 31 employees on LinkedIn.
Where is Toya headquartered?
Toya is headquartered in Tel-Aviv, Tel-Aviv District.
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