Company profile
Under Armour
Under Armour Makes You Better.
- Industry
- Retail Apparel and Fashion
- Employees
- 13,006
- Headquarters
- Baltimore, Maryland
- Founded
- 1996
- LinkedIn followers
- 975,959
- Office locations
- 10
Under Armour company summary
Under Armour is a company in the Retail Apparel and Fashion industry, headquartered in Baltimore, Maryland, founded in 1996. On LinkedIn the company has around 13,006 employees and 975,959 followers. Warmrank detected 32 technologies across 22 categories on underarmour.com, including Adobe, Adobe Dynamic Media Classic, Adobe Experience Manager. The company lists 10 office locations. Its listed specialties include Performance, Brand, Innovation, Apparel, Footwear.
What technology does Under Armour use?
Warmrank detected 32 technologies on underarmour.com, last checked July 2026. Click any tool to see other companies that use it.
Miscellaneous
Open Graph
ServiceNow
Amazon SES
Mailjet
Swiper
p5.js
Amazon Web Services
Vercel
Apple iCloud Mail
Microsoft 365Analytics
Google AnalyticsCaching
Varnish
Adobe Experience ManagerCookie compliance
OneTrustCRM
SalesforceCustomer data platform
SegmentDevelopment
Digital asset management
Adobe Dynamic Media ClassicDocumentation
ZendeskShow 8 more technologiesShow fewer technologies
Ecommerce
Cart FunctionalityPage builders
CanvaPayment processors
PayPalPerformance
Priority HintsProgramming languages
JavaRemote access
LogMeInSecurity
Tag managers
Google Tag ManagerAbout Under Armour
Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
Specialties
Where is Under Armour located?
Under Armour lists 10 office locations.
Compare companies similar to Under Armour
More companies in Retail Apparel and Fashion.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Under Armour underarmour.com | Retail Apparel and Fashion | 13,006 | 1996 | Baltimore, Maryland |
 C&A Brasil cea.com.br | Retail Apparel and Fashion | 12,786 | 1976 | Barueri, Sao Paulo |
 MANGO mango.com | Retail Apparel and Fashion | 17,307 | - | Palau Solità i Plegamans, Barcelona |
 Aditya Birla Fashion and Retail Ltd. abfrl.com | Retail Apparel and Fashion | 14,651 | - | Mumbai, Maharashtra |
 SHEIN shein.com | Retail Apparel and Fashion | 11,949 | 2012 | Singapore, Singapore |
 Levi Strauss & Co. levistrauss.com | Retail Apparel and Fashion | 17,821 | - | San Francisco, California |
 Michael Kors michaelkors.com | Retail Apparel and Fashion | 9,444 | 1981 | New York, New York |
 The North Face thenorthface.com | Retail Apparel and Fashion | 5,508 | 1966 | Denver, Colorado |
 Calvin Klein calvinklein.com | Retail Apparel and Fashion | 9,403 | 1968 | New York, New York |
 HUGO BOSS hugoboss.com | Retail Apparel and Fashion | 16,569 | 1924 | Metzingen, Baden-Württemberg |
 VF Corporation vfc.com | Retail Apparel and Fashion | 32,457 | - | Denver, CO |
Frequently asked questions about Under Armour
What does Under Armour do?
Our Belief: WE USE THE POWER OF SPORTS TO EXPAND EVERY PLAYING FIELD. Our Obsession: WE ARE OBSESSED WITH ATHLETES WHO STRIVE FOR MORE – IN SPORTS, IN LIFE, AND IN THE WORLD. Our Mission: TO INSPIRE ATHLETES WITH INNOVATIVE PERFORMANCE AND DESIGN SOLUTIONS THEY CAN’T LIVE WITHOUT. Our Values: LOVE ATHLETES We believe in waking up every morning to make athletes legendary. From the best of the best to the ones just getting started, we put the athlete at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks. We show up big where athletes train, compete, and recover. CELEBRATE THE WINS We believe our victories, big and small, bring us together as a team. We celebrate our accomplishments, giving credit where it's due. We take time to have fun. We channel past successes to inspire our next win. STAND FOR EQUALITY We believe sport is the great unifier. We don't sit on the sidelines; we speak up for fairness and equity. We treat each other with respect. We apply different perspectives in our work. We come together as a force for good to serve the communities we represent. ACT SUSTAINABLY We believe our work is not just what we do but how we do it. We work ethically and efficiently to perfect performance while reusing the Earth's resources. We seek new information to develop lasting solutions. We protect our planet for all who now play, and all who will play, on our home field. FIGHT ON TOGETHER We believe strength is built through tackling adversity. We act with an enterprise mindset in the best interest of the Brand. We help each other overcome obstacles. We act with integrity, have honest conversations and grow over mistakes. We approach challenges with positive intent and never quit.
What technology does Under Armour use?
Warmrank detected 32 technologies on underarmour.com, including Adobe, Adobe Dynamic Media Classic, Adobe Experience Manager, Amazon SES, Amazon Web Services, Apple iCloud Mail, Atlassian, Canva.
How many employees does Under Armour have?
Under Armour has around 13,006 employees on LinkedIn.
Where is Under Armour headquartered?
Under Armour is headquartered in Baltimore, Maryland.
Where does Under Armour have offices?
Under Armour lists 10 office locations, including Baltimore, Maryland, US; Amsterdam, North Holland, NL; Bangkok, 10330, TH; Kowloon Bay, HK, HK; Kuala Lumpur, 50250, MY.
When was Under Armour founded?
Under Armour was founded in 1996.
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