Company profile
Boden
#weareboden
- Industry
- Retail Apparel and Fashion
- Employees
- 914
- Founded
- 1991
- Office locations
- 1
Boden company summary
Boden is a company in the Retail Apparel and Fashion industry, founded in 1991. On LinkedIn the company has around 914 employees.
What technology does Boden use?
No technologies detected yet. Warmrank rechecks company websites on a rolling basis.
About Boden
We’re all about happiness you can wear. Our story begins in 1991. Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct? Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain. Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything. Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible. “His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.” Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
Where is Boden located?
Boden lists 1 location.
Compare companies similar to Boden
More companies in Retail Apparel and Fashion.
| Company | Industry | Employees | Founded | Headquarters |
|---|---|---|---|---|
Boden boden.com | Retail Apparel and Fashion | 914 | 1991 | - |
 C&A Brasil cea.com.br | Retail Apparel and Fashion | 12,786 | 1976 | Barueri, Sao Paulo |
 MANGO mango.com | Retail Apparel and Fashion | 17,307 | - | Palau Solità i Plegamans, Barcelona |
 Aditya Birla Fashion and Retail Ltd. abfrl.com | Retail Apparel and Fashion | 14,651 | - | Mumbai, Maharashtra |
 Under Armour underarmour.com | Retail Apparel and Fashion | 13,006 | 1996 | Baltimore, Maryland |
 SHEIN shein.com | Retail Apparel and Fashion | 11,949 | 2012 | Singapore, Singapore |
 Levi Strauss & Co. levistrauss.com | Retail Apparel and Fashion | 17,821 | - | San Francisco, California |
 ASOS.com asos.com | Retail Apparel and Fashion | 2,468 | 2000 | London, London |
 Michael Kors michaelkors.com | Retail Apparel and Fashion | 9,444 | 1981 | New York, New York |
 The North Face thenorthface.com | Retail Apparel and Fashion | 5,508 | 1966 | Denver, Colorado |
 Calvin Klein calvinklein.com | Retail Apparel and Fashion | 9,403 | 1968 | New York, New York |
Frequently asked questions about Boden
What does Boden do?
We’re all about happiness you can wear. Our story begins in 1991. Contrarian. How else would you describe a man who left a good job in the city – working in New York during its shiny ’80s heyday no less – to set up a mail-order clothes company at a time when buying things that got delivered was considered a bit, well, joke-worthy? Or was he just lucky – right time, right place, right instinct? Johnnie launched Boden with a hand-drawn catalogue featuring eight menswear styles he wanted in his own wardrobe (and wanted to order from his armchair). That was 1991, and back then, catalogues for stylish people who like stylish clothes weren’t really a ‘thing’ in Britain. Today, after a wild, unpredictable and exciting 30 years, Boden is a global company but it still has the same family vibes. It’s the opinion of the women in his life – his wife Sophie (who pushed him to follow his dream in the first place), his three discerning daughters and Johnnie’s new lovely female sidekick – Janet the dog – that he values over anything. Originality is also so very important, with every step taken to set Boden apart from the rest. Whether that’s hand-drawn prints, doing our best to make sure we don’t cut corners and even listing words we cannot use (we copywriters love a challenge). Attention to detail is everything, and it shows. Johnnie has also been adamant that every factory we use respects its workforce in the same way he respects his workforce at home. And that Boden uses as many recycled materials as possible. “His main piece of advice is always be yourself,” his daughter Katie adds. “I think we’re all flawed but that’s the one thing that we [the family] are – very honest. I just think you can’t go wrong by being honest.” And lastly? “He’s also never tried to be cool…which makes him cool.” Boden isn’t about fast fashion and fads. It never was. It’s about making clothes that put a smile on your face, for a long, long time.
How many employees does Boden have?
Boden has around 914 employees on LinkedIn.
When was Boden founded?
Boden was founded in 1991.
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