Company profile
Smalls Merino
The gold standard of basics. Loungewear & activewear. Luxury award winning, fully traceable ethical & sustainable Merino
- Industry
- Retail Apparel and Fashion
- Employees
- 1
- Headquarters
- London
- Founded
- 2012
- Office locations
- 1
Smalls Merino company summary
Smalls Merino is a company in the Retail Apparel and Fashion industry, headquartered in London, founded in 2012. On LinkedIn the company has around 1 employees. Its listed specialties include Superfine Fully Traceable Ethical Merino Wool, Kids Clothing, Everyday basics, Kids Sleepwear, Kids Skiwear.
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About Smalls Merino
Launched in 2014, Smalls’ (lovemysmalls.com) is an award-winning range of everyday luxe Merino basics. With Australian & New Zealand Merino rapidly gaining international cult status, Smalls has filled the gap in the UK market for Merino for older children aged 2 to 14 with a concept of “year ‘round wear”. Smalls is the brainchild of Cat Pharo and Emma-Jane Adam, both New Zealand-born parents-of-three, who fell in love with merino babywear. Smalls Co-Founder, Emma-Jane, explains: “Alongside building careers in the UK, we have built our families and now have three gorgeous kiddies each who are the inspiration for Smalls. As babies our children became addicted to the skin-loving naturally technical fibre that is superfine Merino. Wrapped up in Merino, they stayed warm in the cold British winters and cool in summer indoors or outdoors. The problem was that as their children grew, the available products did not...and so Smalls was born. A collection of next-to-skin active-wear and loungewear, designed with thought. Focusing on quality and longevity over ‘fast fashion’, Smalls are made to last. Worn and loved every day by our own kids, we are sure your little people will love their Smalls as much as ours do!” In 2015, the line scooped a number of awards including: • Smallish Magazine Awards Best Eco Brand 2015, • Little London Awards Best Product, • Junior Magazine Best Activewear • named 2015 ‘Incrediwools’ as part of HRH The Prince of Wales’ Campaign for Wool. Additionally, Smalls has attracted a celebrity following counting Claudia Winkleman, Abbey Clancey and Storm Models’ Director Sarah Doukas amongst their fans, along with sports personalities Will Greenwood, Andrew Strauss and ski legend Konrad Bartelski singing their praises.
Specialties
Where is Smalls Merino located?
Smalls Merino lists 1 location.
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Frequently asked questions about Smalls Merino
What does Smalls Merino do?
Launched in 2014, Smalls’ (lovemysmalls.com) is an award-winning range of everyday luxe Merino basics. With Australian & New Zealand Merino rapidly gaining international cult status, Smalls has filled the gap in the UK market for Merino for older children aged 2 to 14 with a concept of “year ‘round wear”. Smalls is the brainchild of Cat Pharo and Emma-Jane Adam, both New Zealand-born parents-of-three, who fell in love with merino babywear. Smalls Co-Founder, Emma-Jane, explains: “Alongside building careers in the UK, we have built our families and now have three gorgeous kiddies each who are the inspiration for Smalls. As babies our children became addicted to the skin-loving naturally technical fibre that is superfine Merino. Wrapped up in Merino, they stayed warm in the cold British winters and cool in summer indoors or outdoors. The problem was that as their children grew, the available products did not...and so Smalls was born. A collection of next-to-skin active-wear and loungewear, designed with thought. Focusing on quality and longevity over ‘fast fashion’, Smalls are made to last. Worn and loved every day by our own kids, we are sure your little people will love their Smalls as much as ours do!” In 2015, the line scooped a number of awards including: • Smallish Magazine Awards Best Eco Brand 2015, • Little London Awards Best Product, • Junior Magazine Best Activewear • named 2015 ‘Incrediwools’ as part of HRH The Prince of Wales’ Campaign for Wool. Additionally, Smalls has attracted a celebrity following counting Claudia Winkleman, Abbey Clancey and Storm Models’ Director Sarah Doukas amongst their fans, along with sports personalities Will Greenwood, Andrew Strauss and ski legend Konrad Bartelski singing their praises.
How many employees does Smalls Merino have?
Smalls Merino has around 1 employees on LinkedIn.
Where is Smalls Merino headquartered?
Smalls Merino is headquartered in London.
When was Smalls Merino founded?
Smalls Merino was founded in 2012.
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